Amazon Prime Day 2020 Is Coming. Here’s What to Expect.

This year sucks. It’s a pile of bad. A mountain of awful. Online shopping for expensive stuff briefly made less expensive is one of our few therapeutic outlets. (A tiny little disclaimer: Shopping is not condoned as an actual therapeutic practice.) It’s like shining a 15-year-old flashlight on its last pull of alkaline D battery into a black abyss. It won’t really save you from the darkness, but it won’t make the darkness…darker. In a year like 2020, even a story about a shopping event like Amazon Prime Day isn’t safe from these ghoulish metaphors.

So, Amazon Prime Day. You know the ropes. On said appointed day, Amazon dumps a heap of deals onto its labyrinthine website and invites you to have at it. The deals range from things like 3 percent off a pack of socks to 72 percent off a 4K TV. You have to do some hunting. You might have to do it while juggling work, maybe while chaperoning Zoom school, maybe while job searching. But if you commit, you’ll likely dig up some sales on cool tech and appliances, home furnishings, style and accessories, and more that’ll have made it worthwhile. Now, some key questions, answered.

When is Prime Day?

Amazon pushed Prime Day 2020 back, due to the pandemic. It officially starts Tuesday, October 13 and runs through Wednesday, October 14. The timing makes it convenient for holiday gift shopping and stocking up for a long, cold, isolated winter—you know, with things like comfy sweatshirts, thick wool socks, board games, soup.

For whom is Prime Day?

As the title implies, Prime Day is for Amazon Prime members. If you’re not one of those, you can become one. It costs $ 119 per year. You can also sign up on a trial basis.

What will the best Prime Day deals be?

There’s no telling what this year holds in store, but in years past, great name-brand stuff has been included in the event. Thinks Apple AirPods and Apple Watches. The latest 4K TVs from brands like Samsung and TCL. Video games and console accessories from PlayStation, Xbox, and Nintendo. All of Amazon’s smart home devices—like Echo speakers, Kindles, and Fire TV accessories—will likely be on sale. On the fashion front, last year’s Prime Day saw deals from brands like Calvin Klein, Adidas, and Timex.

What’s on sale for Prime Day right now?

Amazon is releasing early deals running all the way up to Prime Day on the Prime Day landing page, which you can check out here. And below, you’ll find a selection of cool shit that’s currently discounted, for the moment. Amazon updates prices and sales constantly. Let the adrenaline flow.

JERALD JOHNSON

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