Since time immemorial, guys have been trying to figure out what to do about hair loss. And with good reason—whether you wanted to express devotion to an unseen deity, convey wealth or fertility, or even just let people think “this guy’s probably in a band,” growing a full head of long and healthy hair has traditionally been a great way to do it. But as many guys have learned, nature tends to have other plans. Namely, androgenetic alopecia, also known as male pattern baldness. That’s where Keeps, a new startup from ex-Birchbox and Starbucks execs, hopes to come in.
Up to two-thirds of men will experience some form of hair loss by the age of 35, according to the American Hair Loss Association. And while there’s no guaranteed way to grow that hair back, hair loss is actually easier to prevent, thanks to finasteride and minoxidil, two treatments proven by the FDA to be 90-percent effective in stopping hair loss. Keeps will send you both, giving you a good chance of keeping it on your head and out of the shower drain.
Keeps also hopes to make it easier than a trip to the doctor: Like Hims, another male-focused wellness entry in the subscription box times we live in, all Keeps requires is a short online questionnaire and a few photos—their doctors handle the rest. When diagnosed, you get 90 days of product delivered to your door, a personalized treatment plan, and access to an online support network with their doctors, pharmacists, and care consultants.
The bad news? For the guys who already lost it—you’re still out of luck. For now. But if too many bare heads in family photos or loose follicles on the pillow have you stressed, there’s still hope. All without weird, unlabeled pills from your local bodega.