With the explosion in popularity of eSports in recent years, we’ve seen an increasing number of celebrities, including Drake and Michael Jordan, make their way into the industry. And just this week, The Weeknd revealed that he’s getting into the game, too.
The XO artist announced Wednesday that he’s becoming a co-owner of OverActive Media, reports Complex. OverActive Media is a Canadian group that funds and runs many eSports teams, including Toronto Defiant of the Overwatch League, as well as teams for League of Legends, Starcraft, Rocket League and more.
“As a big eSports fan, I am really excited to be involved in this project,” said the artist in a statement. “I am looking forward to collaborating with OverActive Media in unique and innovative ways.”
OverActive Media CEO and President Chris Overholt added, “We are thrilled to be welcoming a global superstar like Abel to our investor family. Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”
While celebrity ambassadors like Drake and The Weeknd are helping to bring eSports to the casual consumer, it’s already a billion dollar industry that continues to grow at monumental rates. For a glimpse at what all the hype is about, take a look for yourself at twitch.tv.