Give those data-slurping ghouls at Facebook et al. some credit: they do know what I want. Did they glean that from tracking my internet searches, my friends’ searches, my spending habits, my every move, my dating life, and a hot mic on my phone that turns every conversation into someone else’s shot at making a buck? Absolutely. But you can only moan about your struggle to find a perfect comforter for so long before an algorithm taking charge isn’t just inevitable, but welcome.
That’s what happened with Buffy. If you haven’t seen their ads, you probably will because you’re reading this post. (Sorry.) Buffy’s another entry in the ouevre of direct-to-consumer products you already own, repackaged with youthful typefaces and aesthetically pleasing pastels in their marketing. And while said marketing practices might give you reason to be skeptical (do I really need a toothbrush subscription?), what separates Buffy from the rest of the pack is that their comforter is really damn good.
The biggest issue with finding a good comforter is what’s inside. Most of the perfect, cloudlike blankets are made from down, which is great until you actually own one. Getting constantly pricked by (hopefully cruelty-free) feathers is no way to get a full restful eight, and the tiniest ones always seem to sneak through the fabric and collect like dust in all corners of the room. Buffy makes its inner out of an eco-fiber spun from reclaimed bottles, so not only is it good for the environment, but it’s optimized to stay nice and fluffy, night after night.
Getting mine in the midst of another blistering New York August wasn’t necessarily by choice, but as a hot sleeper, the summer test was crucial as well. Buffy’s site, in talking up their green credentials, explains that the blanket’s outer layer is lyocell, a “natural textile 100% made from the wood pulp of eucalyptus trees.” Sustainably sourced, it’s another win for the earth, and the result is a soft and cooling fabric that breathes even on the most sweltering of nights.
And as the kind of person who waits way, way too long to take the air conditioner out of the window, I can attest that it does a great job of keeping me insulated from the winter chill as well.
So if you’re looking for a better night’s sleep, and whatever you’re laying under is too hot, too thin, too scratchy, too pokey, or just plain not it, I recommend giving Buffy a try—they’ll even give you 30 days to decide for yourself.
Hey, even an algorithm gets it right once in a while.