Another year has come and gone, and the chaos of Amazon Prime Day is nearly upon us again. When, exactly, will the online shopping mania take place? It will start Monday, July 16 at 3 p.m. EST and run through Wednesday, July 17 at 3 a.m. EST. That’s right, folks—they set aside a full 36 hours of fun.
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Last year, Amazon gave Prime members discounts on Fitbits, smart TVs, Google devices, and more. But really, Prime Day is best for people looking to buy Amazon products. The company has a habit of hawking the best deals on its own devices, like the Echo, the Echo Spot, the Fire tablet, and Fire TV. To wit, Amazon just took $ 100 off the Echo Show to celebrate the occasion.
Amazon also says it’s offering more Lightning Deals, which start every five minutes and last for a short time, and Spotlight deals, which last until the item is sold out. And the deals extend to Whole Foods stores.
So mark your calendars, set aside vacation days, and alert the troops. (Oh, and sign up for Prime if you haven’t.) Prime Day is coming in hot.